Sporty. Chic. Primadonna.

08-08-2015 
I got an invitation from Primadonna to celebrate with them “#KBxPD” – an unveiling of their latest collection featuring their newest celebrity endorser! I couldn’t help but be really curious and excited about the event when I received the invite. Why? Well, some questions that ran around my head were, why #KBxPD? Why was the attire for guests “Sports Luxe”? For a shoe brand I’ve known to be all lady-like and feminine, I wonder how Primadonna will pull-off this sporty-edge, and more functional look for their new line.

Sports Luxe can be a tricky look to pull off, so for my #ootd/#ootn, I decided to go with a silhouette that I know I’d be comfortable with, while flattering my body type at the same time. Then I just played around with prints that can give off a more sporty feel. As you can see, I chose STRIPES! The navy blue, white, and black striped combo I believe, helped me achieved a baseball-inspired Sports Luxe ensemble that I ended up loving to wear. Wore a top by Forever 21, and a pencil skirt by Details.

The venue was at Green Sun hotel, and I give the events team behind this an A+ for pulling off such a well-executed theme! From the floor plastered with fun stickers, the locker room hall way set-up, parkour themed stage design, the models’ outfits, and the list goes on! Details were just on point that evening! Again, making sporty fabulous can be a tricky thing! So here are some highlights from the launch party, along with some designs that caught my eye!
Ella and I are loving the locker set-up! And just look at that basketball chair!
Neoprene platforms? Awesome! I bet these babies are as comfortable as they look cute!
Loved that they kept the designs and colors really fun while still being wearable, by sticking to basic silhouettes!
Looking for a new #JANEENADVENTURES companion for my next travels! Comfort + height is an amazing combination for discovering new spaces and posing for those travel outfit posts!
Some favorites from the fashion show!
They weren’t kidding when they said a certain “queen” will be joining the launch! KB is none other than Philippines’ Teen Queen, actress, Kathryn Bernardo! How perfect for Primadonna’s more youthful and playful collection!
Mond Gutierrez effortlessly hosted the launch, manned by his very own events team together with Miggy Rodriguez). Congratulations guys! This was yet another successful event I thoroughly enjoyed.
Here’s my favorite photo from the night! Excited for more #JANEENADVENTURES in the City! For the meantime, visit my channel on YouTube.com/JaneenaChan and subscribe for weekly videos! 

See you all soon!

Share: