Local fashion retail brand Folded and Hung pulled just the right stops in collaborating with the rich scents and vibe of the Downy Parfum Collection to imbibe a more elegant feel to their RTW line. The #FHDownyParfum collection was then launched and now these coveted selections can be a part of our closets for that go-to ensemble perfect for when we feel the need to dress up a little bit more for special occasions. I chose to wear an outfit from the collection that made me feel “Pretty in Pink”, and it was quite perfect for the Valentine’s festivities that day. I wore this #ootd straight to my date after work, and I got quite a few compliments from some of my friends both offline and online.
Ms. Lana Macapagal, marketing head of Folded and Hung shared how Downy Parfum inspired their new collection… from the more flowy and fluid silhouettes, the colors, and the overall look. The first time I saw the collection I said to myself, “This is so me!” And got my hands on my own fresh supply. The day was filled with fun booths, and activities for the public. Lastly a style show of the full collection was showcased to end the night with a bang.
Have a scentual and stylist week ahead!