Design Your Beautiful Sole!

Got that eye for design? Love shoes, fashion, art? I’m pretty sure you’d say yes to at least one! Share your creative skills and exercise your right to experience that exhilarating act of SELF-EXPRESSION… because this is exactly the theme behind FIGLIA’S MY BEAUTIFUL SOLE, shoe design contest!

Figlia invites all legal residents of the Philippines who are at least a high school students to partake of this exciting event! Read on for a detailed run down of the contest’s details, mechanics and the amazing prizes in store for the winners!
Deadline is nearing though so start letting those creative juices flow!

(1) Accomplished and printed entry form. Visit Figlia’s website (www.charterinc.phfor the official entry form under the Promos tab.
(2) Sketch studies of your work
(3) An actual prototype of your designed shoes (created with any of your selected materials, see video below)
(4) Submit along with the prototype (a) JPEG or PNG file of the step- by- step documentation process of the entry construction (with at least 6 photos of the documentation process compiled in 11 x 8.5 inch image size) OR (b)  MP4 or AVI video documentation (minimum of  2 mins and maximum of 6 mins documentation presentation) burned in a CD.

*Only one (1) entry per person will be accepted so DESIGN WISELY!

– a government-issued identification card
– a photocopy of any valid I.D. 

 *Entries must be submitted on or before *January 31, 2014!

– The Figlia Head Office (20th Flr. Centerpoint Bldg., Julia Vargas Ave., Ortigas Center, Pasig City)
– Drop boxes located at Figlia branches (Shubizz Greenhills, Shubizz Southmall and Shubizz Fairview)

Of course, aside from bragging rights and the beneficial high amounts of endorphins you are bound to release due to partaking in all the fun of creating your very own shoe design, here are the awesome PRIZES at stake…


  • GRAND PRIZE WINNER – (2) brand new Wacom unit [for the entrants and his/ her mentor] worth (Php 20, 800.00), 3K worth of Figlia GCs and a Starcard Membership
  • 1st Runner-up – 2K worth of Figlia GCs, a pair of Figlia shoes and a Starcard Membership
  • 2nd Runner-up – 1k worh of Figlia GCs, a pair of Figlia shoes and a Starcard Membership 
  • 3rd Runner-up – 1K worth of Figlia GCs and a Starcard Membership
  • 4th Runner-up – 1k worh of Figlia GCs and a Starcard Membership 
  • All winners: Starcard Memberships from Figlia! (That’s 10% OFF on ALL FIGLIA PRODUCTS FOR A LIFETIME!*)


  • Design skills –  creativity with materials used, visual impact, color – 40%
  • Construction techniques/execution – materials used – 30%
  • Overall presentation – Figlia factor, appeal, accompanying accessories – 25%
  • Incorporation of theme –  5%        

         TOTAL: 100%     

Judging of designs will be held on February 14, 2014, 3-5 pm at the SM Atrium, with guest judges including Lissa Kahayon, Marina Benipayo, YOURS TRULY (Yay!), and Joey Enriquez of Figlia Couture.
Really excited for this!

Additional info:
– A participant can only win once. If a name wins more than once, he/she will be awarded the prize of the higher value. 
– All submitted entries are owned by Charter International Inc. 

– Winners will be notified via mail and phone call. Winners must present any 2 of the following valid ID’s with photo ( i.e. Driver’s License, passport, SSS, TIN, NBI clearance).
– Winners may claim their prize at the Figlia Head office (20th flr. Centerpoint bldg, Julia Vargas ave Ortigas, Pasig City).
– Visit their official Facebook page for details here.
– There is absolutely no purchase necessary to win and participate

WHO will make it to the final cut? haha Reality show competition vibes! 
Can’t wait to see your creative outputs of self-expression.
Best of luck to you all and see you at the judging!