Hosting Scents of Style with Folded and Hung and Downy

Last Valentine’s weekend, I got to host the Press Launch of Scents of Style presented by Folded and Hung in partnership with the Downy Parfum Collection. Yes, it was a working Valentine’s day for me but just for a few hours and I wouldn’t mind being surrounded by all the beautiful garments and romantic scents that I expected the event to be full of! And I was right.

Local fashion retail brand Folded and Hung pulled just the right stops in collaborating with the rich scents and vibe of the Downy Parfum Collection to imbibe a more elegant feel to their RTW line. The #FHDownyParfum collection was then launched and now these coveted selections can be a part of our closets for that go-to ensemble perfect for when we feel the need to dress up a little bit more for special occasions. I chose to wear an outfit from the collection that made me feel “Pretty in Pink”, and it was quite perfect for the Valentine’s festivities that day. I wore this #ootd straight to my date after work, and I got quite a few compliments from some of my friends both offline and online. 

One of the highlights of the event was the Scents of Style talk conducted by Ms. Jennie Epperson, where she shared some styling tips and trivia about our sense of smell. Apparently, the strongest sense of all five is the sense of smell! No wonder the aroma of coffee in the morning can perk us up in an instant, and repulsive odors can make us puke. She also shared how beautiful scents can inspire the style we wish to achieve in a certain look. I can totally relate to this. A spray of perfume can add a boost of confidence whatever your outfit may be! But then again when your garments fresh from the wash can make you smell great all day thanks to your trusty Downy Parfum Fabric Conditioner, then there’s no need for perfume!
Ms. Lana Macapagal, marketing head of Folded and Hung shared how Downy Parfum inspired their new collection… from the more flowy and fluid silhouettes, the colors, and the overall look. The first time I saw the collection I said to myself, “This is so me!” And got my hands on my own fresh supply. The day was filled with fun booths, and activities for the public. Lastly a style show of the full collection was showcased to end the night with a bang. 
This is definitely a collection for the senses. Hope you enjoyed reading through this post, and thank you once again for having me host the event F&H and Downy!
Have a scentual and stylist week ahead!